Red Bull
How a brand synonymous with hi-performance sports became an upscale VIP beverage. Over 2000 people lined up under the rain for one of a kind event. PR, Social, Curated Web, PBS, Fox TV, NYTimes, Time Out, Juxtapoz, Co-Patronage.
Porsche
How we rejuvenated a brand focused on racing by introducing urban contemporary art. Over 2000 people lined up under the rain for one of a kind event. PR, Social, Curated Web, TV, Prime News, Co-Patronage. ROI = 5 times the budget.
National Geographic
First global and cross-channel media kit for the American pioneer magazine in World adventure and Earth stewardship. Designed and developed with the collaboration of Gerard Dalmon. Award winning site featured by Communications Art & Design Interact
Desigual
Client wanted instant recognition in the U.S., with a brand only known in Barcelona? Our answer: 400 people waited in their "undies" in SoHo and mid-town to become one of the 100 lucky peeps winning a free total outfit. Viral Videos, Buzz marketing, Guerrilla marketing, On campus activation, Fashion Week, PR, Social, Micro-site, In-store Events, Morning TV shows. ROI = 6 times the budget.
Leros
The executive transportation business based in Westchester called on us to develop a new Web site. After our audit, we recommended a full re-branding, the production of proprietary photos and videos, and the design and development of a web portal allowing user friendly booking in the US and around the world. ROI = 20+ times the budget over 2 years.
Z Living
Previously known as Veria Living, this large web and mobile portal focused on healthy living and Ayurvedic wellness needed a complete overhaul in order to better convert user traffic already in the million/month. Our team scrubbed all the assets, improved video streaming, enhance user conversion and monitored the transition to the new sites, app and players. Front & Back End Code Optimization, Video Streaming, SEO.
McLaren
The famed Formula One team decided to become a full fledge sports car manufacturer and consulted i3 for their exclusive US launch. We recommended a multimedia mixed strategy of unique events at Pebble Beach, NYC, Miami. With a focus on the driver experience, and the highlight on the manufacturing excellence with a racing car pedigree that only Ferrari and Porsche can also claim.
UbiFrance
Creativity "à la Française" needed a serious commercial boost in North America. We designed and developed a unique and versatile site that drew millions of new buyers to dozen of under the radar craftsmanship and semi-luxury brands "Made in France". Web design, development, SEO/SEM strategy and execution.
L'artisan Parfumeur
The celebrated perfume maker from "Place Vendome" in Paris was unable to develop its online business in the US, using a legacy eCommerce site from France. After a thorough auditing we recommended a branding localization and dedicated US & Canada eCommerce platforms in order to better promote + convert existing offline and new online customers. ROI = 10 times the initial budget within 2 years. Online boutique quickly became AP #1 store in North America.